Pressure + Balance
The Joinery Coach is a niche coaching business for joinery and cabinetmaking businesses. At the heart of their business is helping joinery business owners to create a business that gives them the freedom and financial security to build the future they want for themselves and their families. The brief was to create a series of still-life images with two themes – Pressure and Balance. The images combine the old and the new as a visual metaphor for the changing face of cabinetmaking businesses and the increasing use of technology. The tools and wood are objects the business owners identify with. Nature elements are included to represent family, wealth, slowing down and transformation.
